Digital Marketing is any marketing that uses electronic devices and can be used by marketers to deliver advertising messages to your customer. In practice, Digital Marketing usually refers to marketing campaigns directed to a computer, phone, tablet or other device. It can take many forms, including online videos, display ads, search engine marketing, paid social media ads, and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Ironically, TV is usually combined with traditional marketing.

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89% of internet users go online at least daily and 31% are almost constantly online. As a professional, it is very important to take advantage of the digital world with an online advertising presence, building a brand, providing a great customer experience that will also bring more leads and more, with a digital strategy to follow.

A digital marketing strategy allows you to leverage different digital channels such as social media, pay per click, search engine optimization and email marketing to connect with existing customers and people interested in your products or services. As a result, you can build a brand, deliver a great customer experience, attract potential customers, and more.